Satellite operators and satellite providers in the fight for the “faithful” customer

NSR (Nothern Sky Research) – a global leader in satellite services market research – wonders if the “faithful” satellite client for the maritime industry is good enough.

Fact: Satellite operators are looking for any profitability opportunities within value chains.

One of the ways to increase the profitability of satellite services is to create a customer base with a high percentage of so-called “faithful” customers, which significantly reduces the operator’s costs for their constant switching. In markets such as DTH (Direct To the Home, home satellite TV), entire geographic areas of “loyal” customers can be held by a single video signal and the high cost of rebuilding household antennas. In the mobile services sector, the capacity of such an “ecosystem” is formed by a satellite operator so that users move within its own satellite fleet. A classic example of creating an “ecosystem” for Continue reading →