NSR (Nothern Sky Research) – a global leader in satellite services market research – wonders if the “faithful” satellite client for the maritime industry is good enough.
Fact: Satellite operators are looking for any profitability opportunities within value chains.
One of the ways to increase the profitability of satellite services is to create a customer base with a high percentage of so-called “faithful” customers, which significantly reduces the operator’s costs for their constant switching. In markets such as DTH (Direct To the Home, home satellite TV), entire geographic areas of “loyal” customers can be held by a single video signal and the high cost of rebuilding household antennas. In the mobile services sector, the capacity of such an “ecosystem” is formed by a satellite operator so that users move within its own satellite fleet. A classic example of creating an “ecosystem” for Continue reading
VSAT satellite communications technology has been successfully used to organize communications in geographically inaccessible areas, as well as areas with poor infrastructure without mobile coverage. On the ground, VSAT is, first of all, a satellite station with an antenna of no more than 2.5 meters in diameter. This equipment standard appeared in the sixties when a new satellite telephone network was successfully tested in Alaska. Today, VSAT implements sustainable telephone channels and broadband data. VSAT helps organize distance events in those cases where traveling to the place of all participants is not economically feasible. This training programs, and meetings, and video conferencing remote units of commercial or government agencies. Convenience of VSAT consists mainly in simplicity of system Continue reading
With an increase in the volume of information flows and an increase in the number of communication interactions in which people participate daily, the means of communication have developed rapidly over the past two to three decades: now we use mobile phones and the Internet on a regular basis.
Having the opportunity to contact anyone and whenever on land, a person can no longer afford to remain without communication for a long time while traveling on water. The same applies to receiving news: we are already used to learning about important events in a matter of minutes after they are completed, therefore it is not surprising that when sailing across the sea, we want to watch news programs, sports Continue reading