What the orbit lives for: SES talked about the role of the satellite in modern television
Many of those who read these lines, probably, can recall those already quite distant times when the first satellite dishes began to appear on balconies and roofs of houses in our cities. Each such dish (or parabolic antenna) was, in some way, a landmark of the region – they looked at them with envy, and their owners were considered demigods. For these same owners of such plates had at their disposal a wide open window to another world – the world of multi-channel television. However, people who were not initiated, as a rule, did not really know how many channels the owner of such an antenna could receive, but all the same, they envied and were sure that there were “a lot”.
Years passed – the plates were reduced in size, overgrown with various additional “lotions” such as multifidov, motor suspensions and other gadgets. And cheaper, they grew in clusters on the roofs and walls of buildings, gradually turning from a luxury item into an ordinary household item, into the necessary and only available (for many viewers) television viewing tool. Which also continued to evolve, turning from analog to digital, increasing the number of pixels in the picture and sound quality and transforming into new forms.
In parallel with the technological plan, other means of delivering electronic data from one point to another — cable, terrestrial broadcasting, and the Internet — have also evolved. In particular, the latter. The speeds increased, the channel capacity increased, the technologies and ways of accessing the network changed.
But what about the satellite? It seemed that little by little he was losing his position, giving way to the Internet. It seemed that the viewer who massively opts for IPTV, OTT and other new solutions and types of access to content should have turned his back on the satellite.
However, this has not yet happened. The number of plates on the walls and roofs of the houses of our cities, of course, has diminished in recent years, but, nevertheless, they are not going to disappear yet. And besides serving domestic consumers, the satellite has plenty of tasks and functions.
NOT DTH ONE
So what does a satellite live today? What is his audience, what are the functions and what are the prospects? This was discussed at the SES press breakfast held in Kiev on April 16 and dedicated to the results of the Satellite Monitors study, as well as the development of HD technologies, in which Onno Zonneveld and SES ASTRA AB representative in Ukraine and the CIS took part Market Development Analyst Ricardo Topham.
Onno Sonneveld opened the press breakfast. He told the audience about the SES mission, its technical capabilities and tasks. As well as what she can offer her customers.
Onno Zonneveld began his presentation by saying that the mission and scope of SES is not at all limited to providing direct broadcasting services for television channels, or paid and free DTH, as it is commonly called in the world.
It is no secret that most Ukrainians receiving satellite television programs do this using a plate with three head converters, popularly nicknamed Gorynych. And the central – based “head” of this “Gorynych” – is just aimed at one of the company’s satellites located in the orbital position of 4.8 degrees east longitude. What, in fact, makes them users of the company’s services – even if they themselves are not aware of it (and just by pressing the buttons on their remote controls and not really thinking about who is involved in the delivery of the satellite signal to their antenna). More “advanced” consumers of satellite television services, who have at their disposal more than one dish, a motor suspension and other technical “things”, watch TV channels also from the 19th and from other “degrees” of SES.
Today, SES is one of the largest operators of satellite television services (in particular, on the European market), broadcasting approximately 7,700 television channels and daily reaching an audience of more than 1 billion viewers. However, DTH services and “transport” of TV channels to the headends of cable and other multi-channel terrestrial television operators are just one of SES’s many lines of business.
In particular, Onno Sonneveld indicated that the company he represents can support the deployment of 4G wireless services. This, according to Onno Zonneveld, is important – especially for countries in which the structure of land main canals is poorly developed. The satellite is an inexpensive alternative to landlines, with the ability to quickly deploy and provide communication between the desired points.
SES also actively collaborates with SpaceX Ilona Mask, being one of its first customers. This cooperation, in particular, extends to the sphere of satellite Internet services using low-orbit satellites.